May 072010
 

We know we have the best product out there, for us that’s the easy part…the challenge for us is getting the word out.  We work really hard, bringing our mobile showroom to a convenient parking lot, grocery store, founders day, parade, charity event near you.  Watch for us all summer long.  Visit our traveling hot tub showroom.

Bullfrog Spas & Hot tubs has been featured in the leading trade magazines for our proactive approach to hot tub marketing.

Below is the article that appeared in the October 2009 issue of AQUA MAGAZINE.

bullfrog spas at state fair

Bullfrog Spas  | Ogden, Utah
Goin’ mobile

Like its amphibian namesake, Bullfrog Spas of Ogden has found that the key to survival lies in mobility. Not the lily- pad-to-lily-pad kind, but the ability to move spas and even the showroom itself, quickly and easily to remote locations. This acquired skill has enabled the dealership to thrive in tough times.

The company is able to set up an inviting retail venue — a “mobile showroom,” in the words of Shawn Maynard, co-owner — at all sorts of festivals and events, where spas are either sold directly or advertised indirectly to the community at large.

“We own several event tents and we use them to set up a mobile showroom, complete with carpet and 10 spas and inflatable balloons and things like that. It’s typically a two- or three-week event somewhere away from the store.  At this type of  event, we’ll sell a bunch of spas. When we are at the tent event we offer what our extra incentives to give our customers a reason to buy from us today.

“The short-term nature of the event lends to the validity of the deal and the urgency to buy now. It’s an effective tool. It’s designed to sell spas and it does. The only downside is it’s a fair-weather thing.”

Bringing spas from the dealership to a place where potential customers are gathered is a central part of the company’s strategy. Even when the spas don’t sell, they provide great advertising. It may be a simple matter of a spa set up at a grocery store across town with a sign that says, “Enter to win a Bullfrog spa.”

“That business [where we set up the spa] gets to  give a spa away, and the benefit for us, is that it’s a big advertisement that lives there for a month,” Maynard says. “So we will often have several of those around town.”

The dealership has also invested in a spa toter, which enables one person to put five spas on display at a remote location with minimum effort. Maynard usually dispatches the toter to one-day events.

It may not even produce a sale, Maynard says, “but mostly it’s a big giant billboard at this event and in front of all these people, and the person manning it gets to give educate the public about the uniqueness of Bullfrog Spas. We try to sell at these events, but that’s not really our primary purpose. It’s like a billboard except way more effective, because it’s a lot more personal.”

It takes a lot of extra work to keep spas out in front of consumers, but there’s really no choice, Maynard says. “When it gets tight like this, this is the kind of thing you have to do.”

Sorry, the comment form is closed at this time.